How to make an e-book

Imagine you wrote a cool e-book. The audience will be delighted with this masterpiece, but there is one problem. Your insights are in a text document. Inserted graphics and images. Of course, you can send old subscribers who catch your every word, a text file asking you not to pay attention to the clumsy design. But new users will not read your book, as they give a decent design and convenient format. How to solve this problem?

Imagine you wrote a cool e-book. The audience will be delighted with this masterpiece, but there is one problem. Your insights are in a text document. Inserted graphics and images. Of course, you can send old subscribers who catch your every word, a text file asking you not to pay attention to the clumsy design. But new users will not read your book, as they give a decent design and convenient format. How to solve this problem?

How to make an e-book attractive

You can solve the problem in two ways. The first involves recourse to the designer or self-study and purchase special software. The second method involves working with free tools designed for professionals without a design education.

If you choose the second path, check out the tools that you need. This is Google Presentations and tools for working with visual content. You can use similar programs and services, however, the proposed tools have all the necessary functionality for the design of an e-book. In addition, they are free.

How to create different types of book pages using Google Presentations

A visually attractive e-book includes several types of pages, structured content and graphic elements. To create book pages, open the Google Presentation Service. Use the Create Presentation menu in the lower right corner of the screen and select or import a theme. Now you can create book pages.

Create a title page

Your book must have a title page. She plays the role of the cover of a paper book: it attracts attention, reports what the book is about and who wrote it. The title page includes three mandatory elements:

  • Title or title of the book. It should be informative and catchy.
  • Subtitle of the book. Tell us what information the reader will receive.
  • An indication of the author or company that produced the book. If you specify a company name, add a logo. If your company does not have a logo yet, create it using the free LogoGarden service.

Use a slide of a suitable format to specify the title and subtitle of the book. If you want to insert the author's name or company name, insert an additional text field in the slide. To insert a logo, use the menu "Image".

Subject: How to use the e-book to promote your products

Create an introductory page

The introduction tells the reader about the book. Having opened the introductory page, the buyer of the paper book must understand whether he will read the work. In Internet marketing, the introduction should sell the book to the reader. This can be achieved using different techniques:

  • Promise the reader that he will learn something quickly. For example, say that your potential client will become a chef in 14 days.
  • Briefly list the knowledge and skills that the reader will receive.
  • Use a quote from an industry-famous expert. It should emphasize the importance of the topic under consideration.

Note that starting from the introductory page you should use the same fonts for headings and body text. However, you can highlight quotes or important data using italics, color, font size.

Create a page with the address of the author or CEO of the company

You should contact the reader and explain why you created this book and why it is worth reading. Appeal is necessary to establish contact with the audience, thank her for her attention and once again praise the information product.

Make a page with the address arbitrarily. You can include a quote, reader feedback on your previous books, a list of your literary awards and business achievements.

Pay attention to the readability of the text. Users will surely read your book from the computer screen. Therefore, separate paragraphs with a blank line, use subtitles, bulleted and numbered lists, offer the reader visual content.

Material: E-book: How to create web content

Create a content page

This page helps users more accurately assess the content of the book before purchasing or downloading, as well as quickly find the necessary sections. For visual appeal, you can use simple and recognizable icons for the design. They can be found on thematic services, for example, iconsearch.ru.

For the convenience of users, you can use the links to the desired page of the book. To do this, select the desired text or page number and use the menu "Insert - link - slides in the presentation."

Create a content page

When designing the content page, consider the following recommendations:

  • Use next to the title of the chapter icon, which indicates the corresponding section in the content. Also use this icon on each page of the relevant chapter.
  • Use visual content: images and graphics. You can create graphs and charts using the Google spreadsheet editor or other tools like infogr.am.
  • Summarize each chapter. A resume can be issued in the form of a bulleted or numbered list.

Create the final page

In conclusion, you need to summarize the content of the book, as well as to encourage readers to take a conversion action. To do this, invite customers to call, follow the link to the checkout page, or use another CTA.

Material on the topic: Calls to action: why they are so important and how to use them

Your book is framed

Use the "File - Download As" menu and download the book to your hard drive in PDF format. Now you can publish it on the website or send it to subscribers by email.

Please note that the main value of your book remains its content. Therefore, do not overload the page slides with unnecessary visual elements. Your task is to offer users a book in an easy-to-read format, provide visual appeal and create a book structure.

By the way, you can see an example of the design of the book in this article here.

Watch the video: HOW TO CREATE AND SELL AN EBOOK. #HowToTuesday (October 2019).

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