Updating the Google Pinguin algorithm to version 2.0 has become a truly important event for everyone involved in SEO optimization or simply running their business on the Internet. According to gugloidov, the new algorithm has collected all the best from the first "Penguin", plus the latest developments of the brightest heads of Google. It has become more “clever” and “picky” in relation to spam links and “black” optimization methods. At the moment, the filter affected only 2.3% of English-language queries, which is significantly less than all the expected results. Among the "punished" sites most common online casinos and porn sites. A smaller share is constituted by sites of major brands (dish.com, salvation army, etc.).
Immediately after the announcement of the update, heated discussions began on the Internet. In the overseas segment, users began to share their stories and conjectures about what was improved in the new Penguin and what punishments their sites face. Without delay, Russian users joined them. And even despite the fact that the employees of Google themselves admit that the influence of “Penguin” on foreign-language segments will manifest itself not earlier than six months later, some of them already find non-existent changes caused by the introduction of the algorithm.
In this regard, we decided to pre-compile a list of actions that need to be taken if your site has suffered from Penguin 2.0. It is based on Google recommendations and practical advice from overseas seo-optimizers, really affected by his sanctions and who managed to recover their positions.
However, before proceeding to our list of recommendations, we want to say one more thing. From our point of view, “Penguin” is a filter, a superstructure over the main “Panda” algorithm. Moreover, if we express the main and most important thesis, then we will come to approximately the following conclusions: Panda evaluates the content of the site, Penguin - the reference mass. But if the site came under the Penguin anti-spam filter, then it would be impossible to get out of it without affecting those areas that, conditionally, are in the “area of responsibility” of Panda. If it is quite short, then there is no “Penguin” without “Panda”. Therefore, if you want to fight the first, you need to work including the second. Well that's all. Now you can go to the most important thing.
What to do if you caught the "Penguin"?Attention! Over time, the information may become outdated, but we will follow the updates and will try to update the data in the recommendation article in time.
1. Moral training
- Stop panicking and start acting.
- Fire your SEO department or make them a serious beating.
- Get ready for a long and hard work.
- Recycle too long and re-optimized headers. Remember that the title should not be more than one keyword.
- Make sure all pages on your site have a unique title. However, it should not be spam.
- Make sure that there are no key repetitions. Headings from the list of synonymous keys are not allowed.
- Make sure that the texts on your site: useful, competent, aligned to the left, divided into paragraphs and easy to read.
- Delete the artificially inscribed keywords. Leave only those that fit the meaning of the text of the article. Keep their number to a minimum.
4. Anchor text
- Anchor text should be informative and give the user an idea about what the page to which the link leads. Therefore, if your anchor text contains words such as: “here,” “here,” “further,” replace them with a more accurate description.
- Make sure that there is no more than one keyword in one anchor, and the color of the link is different from the color of the main text and has an underline.
- Shrink unnaturally long anchors.
- Make sure that the reference text matches the subject of the link.
- Make sure that the anchor links do not repeat on one page, otherwise the search engine will take it as a re-optimization.
5. Inbound links
- Download the list incoming links. This can be done using Google Webmaster Tools. Their number can vary from several tens to several thousand.
- Determine which ones are spam. Here in this article you can find detailed information on how to do this.
- Write to the owners of the resources from which there are spam links to your site, asking them to remove them. Please note that a maximum of 5-10% will agree to this. Most do not even deign to answer you.
- In case of ignoring or refusing, use the Disavow Links Tool.
- Further work on building the reference environment should be carried out by non-spam methods. We have already talked about this in this article.
A little more detail about the tool for dissuading links in the panel of Google Webmaster. Despite the fact that it is intended only for webmasters, non-professionals can also resort to his help, because in most cases this is the only way to restore their positions. So how to use it?
1. You must enter the address of your site.
2. Then create a text file that contains a list of domains (if you want to exclude all links from these sites) and links to specific pages. For example:
3. Download it to the Disavow Links Tool.
4. And send Google a request to re-check the site. To do this, follow these steps:
- Sign in to Webmaster Tools using your google account
- Be sure to add and verify your ownership of the site you want to re-check.
- Send a request to re-check your site.
After some time, you will receive an answer that the site has been revised and the sanctions have been lifted.
Attention! According to Matt Cutts, the use of this tool will be successful only if you show determination and “cut out” all the bad links at once, instead of gradually removing one at a time. Wield them as if in your hands a machete, not a surgical scalpel, and then everything will work out.
5. Outgoing links
- Check the quality of all outgoing links. Do they lead to spam, advertising and questionable resources? Are they helpful to your users? If they do not carry any value, they should be removed. For analysis, you can use one of the following services: xseo.in or my-seotools.
6. Internal links
- Make sure that the quantity internal links does not exceed reasonable limits. A large number of such links can confuse Google Penguin, and ordinary users. Once Matt Cutts stated that the page should have no more than 100 links, but this figure is long out of date. More precisely, lost its meaning. With the introduction of "Penguin" it became important not the number of links on the page, but how high the level of its trust, as well as how much people need the information presented on it.
- Check if your site has broken links. If there is, update or delete them.
7. Shredding from a single IP
- If you own several sites and relink them from the same IP address, Google may consider that you are creating your own link network and block all your projects. To prevent this from happening, delete the links or add the rel = "nofollow" attribute to them.
- Link your content with a Google+ profile using one of two methods.
9. Attribute alt
- Add alt attribute to all images on your site.
- Make sure that the attribute descriptions that already exist correspond to the context of the article.
- Reduce the attribute text that is too long (otherwise Penguin might regard it as spam) and check that it contains no more than one keyword.
10. Page loading speed
- Determine the speed of loading your site using the PageSpeed service. If it is 90 kb / s and above, there is nothing to worry about. If less, it is desirable to get as close as possible to this indicator.
- To do this, analyze the work of the “engine”, check for errors in programming, structure, content organization and immediately correct them.
- Delete too large images and PDF.
- Make sure that the hosting platform provides sufficient performance.
11. Spam generated by site visitors
- Spam generated by users on your site is now immediately punished by Google. And the search engine is absolutely not important whether you are present on the site or not, whether you have seen this spam or not. In this regard, browse your site for spam links and comments. This can be done in the webmaster toolbar using the "View as Googlebot" feature.
- After that, remove all spam and install the Akismet plugin - one of the best ways to block spam comments.
- Periodically check the plugin's basket, as sometimes he makes mistakes and deletes normal, human comments.
- Check your site for redirects. This can be done using the following services: Webmasta or Prcy-info.
- In case of discovery, make sure that all of them are 301 redirects, which shows Google that the site has moved forever and ever.
- If you have redirects from one page to another on your site, remove the old page from the index by adding the noindex tag to its title.
- Make sure the rel = "canonical" tag is spelled correctly.
- Make sure that the ads at the top of the page take up less space than the text after it, which is visible without scrolling.
14. Scanning errors
- Go to Google Webmaster tools. Toolbar - Status - Scanning errors. And see what errors Googlebot found when crawling your site.
- Try to understand all the errors and fix them.
- Constantly ensure that they do not arise again.
- If malware is detected, do the following: Take the website offline, remove the malware and request an anti-virus check. Learn more about this at Google Support.
- Periodically go to Webmaster Tools and check for malware on your site.
16. Prohibited tricks
Make sure you do not use the following tricks:
- Automatically generated content
- Cloaking - a method of “black” search engine optimization, which consists in the fact that the information given to the user and search robots on the same page is different.
- Hidden text or links
- Extended Web Page Descriptive Descriptions
Until Penguin reaches Russia, we still have some time to prepare for his visit. Starting to implement the above recommendations, you can make a candy from any site, even a super-spammed site. Of course, this will require a lot of time and effort, but this is the only way to keep (and in most cases, improve) your positions. So proceed, and the result will not take long. Good luck!
P.S. If you know any other ways to protect yourself from “Penguin”, feel free to share them in the comments.