TexTerra Digest No. 3: the main thing in digital over the week

The authorities considered the price of "the law of Spring"

The Ministry of Communications and Mass Media estimated the forthcoming expenses of Internet companies for the implementation of the “Spring Law”. The amounts are impressive: about 10 million rubles one-time and about 120 thousand monthly.

Where do these numbers come from?

To fulfill the requirements of the law (or rather two bills that will soon come into force), the operators do not have a technical base. It needs to be increased - at the expense of the operators themselves, of course. Here are just some of the mandatory costs (information provided by Kommersant on the basis of documents from the Ministry of Communications and Mass Media):

  • Hardware-software complex for data storage - 3.5-8.3 million rubles.
  • Module for information processing - up to 1.8 million rubles.

Here you need to add monthly salary costs for specialists who will process and decrypt data.

The Ministry of Communications and Mass Media estimated the costs of the Rambler Group: almost 11 million rubles one-time and 1.4 million rubles annually. And most of all "mobile operators" got money. According to their own calculations, voiced in a collective letter to the Chairman of the Federation Council Valentina Matvienko, the implementation of the law will cost 2.2 trillion (!) Rubles for each company.

What will it give

Let us briefly recall the essence of the “law of Spring”: Internet operators are obliged to keep the traffic of ALL users (and these are texts, pictures, video, voice messages) for 30 days. In addition, they must decrypt user messages and provide keys to encrypted traffic as required by the security services. The purpose of these measures - the fight against terrorism. It was possible to find out that during the preparation of the explosion in the St. Petersburg metro the terrorists contacted each other via an instant messenger. True, which one, we are unlikely to know. The FSB announced that it was Telegram, which is why the messenger was blocked on the territory of the Russian Federation. In defense of his brainchild, Pavel Durov stated that the terrorists used WhatsApp, arguing with the data from the online publication Republic.

Officially, the law came into force on July 1. But Internet companies postpone its execution for legitimate reasons: there is no certified equipment for data processing. Money has nothing to do with it (there must be a malicious smiley, but our layout does not support it).

All those who are “in the subject” understand that on the way to the realization of the “Spring package” there are a lot of pitfalls:

“The main problem is not the absence of the law, but its widespread violation or inconsistency with the realities. The so-called“ Spring Package ”, namely Federal Law of July 6, 2016 N 374-ФЗ“ On Amendments to the Federal Law ”On Counteraction terrorism "and certain legislative acts of the Russian Federation regarding the establishment of additional measures to counter terrorism and ensure public safety are based on existing laws that are not respected. And they are not respected for the simple reason - they are redundant, because they are written for large companies, but they must be observed as they should by all.

For example, the law N 374-ФЗ amends the Federal Law "On Information, Information Technologies and Protection of Information" dated July 27, 2006 N 149-ФЗ, which has not been observed for years. According to this (currently in force) law, each site owner must register the site and store "information about the facts of reception, transmission, delivery and (or) processing of voice information, written text, images, sounds, video or other electronic messages of users the Internet and information about these users within one year of the end of such activities; ". All comments, user messages, etc. need to be stored for at least a year. Applications through the feedback form, apparently, too. I don’t know if you should keep half of “YouTube” for yourself if you post a video on your site (because the user sees it on your site), but it is possible that yes. What will small and medium-sized companies, which are obliged to keep all this, do in such a situation? Almost certainly nothing.

Most likely, large companies will be obliged to work under this law, and they will work on it (mobile operators, federal Internet projects). Perhaps this is even correct. But here is any project where the user can create content or send a message now it seems to be illegal. Because for a small project, it is impossible to fulfill all the legislative requirements required by the law and because there is no clear list of "how to" with the understanding of what it will cost financially. Most likely, for small projects it will work the same way as the requirement of the law on the placement of personal data on the territory of the Russian Federation (i.e., in any way, because tens of thousands of ru-sites are hosted on foreign servers) ", - Dmitry Skarubo, web analyst, one of the authors of the blog Texterra.

For the time being, we can only follow this fascinating series, where the main role is the state and big business. And enjoy the memes by topic:

Yandex has upgraded the Direct advertising platform

Improved old features and added new ones:

  • The page "My campaigns" translated into tabular form. Simplified navigation through its elements: from the campaign, you can quickly go to the individual creatives.
  • Implemented a new tool - "Phrase selection". This is the Yandex.Wordstat service integrated into Direct.
  • Accelerated loading of all sections of the interface.

New "Direct" is in beta, which means that work on improving it is still going on. Users can return to the old version by clicking on the link at the bottom of the screen.

The developers promise soon to add another important function - editing ads right in the table.

Maps and CTA buttons appeared in the VKontakte communities.

New features are designed to increase business efficiency in the social network. Now on the map, you can specify the exact location of objects - up to the entrance or office numbers. Also, a CTA-button was attached to the business page. The client can contact the manager, buy or book the product without going to other sites. Here is how it looks in practice:

Tele2 advertising violates fair competition rules

This conclusion was made by FAS regarding the marketing campaign of the operator, timed to coincide with the 2018 World Cup. The advertisements of the “Goal” and “Super Goal” tariffs, as well as billboards from the “SPECIALLY FOR FANS” series, create an idea about the involvement of T2 Mobile LLC in FIFA or events held by it (c). Since FIFA did not consent to the placement of such advertising, FAS recognized the actions of Tele2 as an act of unfair competition.

Facebook, Google, Twitter and Microsoft have a common platform.

The Data Transfer Project (DTP) will be the meeting place for four IT giants. An open source platform simplifies the exchange of data between these sites and reduces competition between them. You can transfer different types of content: letters, photos, calendars. DTP is useful to any online service providers who have databases. The service is still raw, but it will soon get better.

You can if you are careful enough. Facebook allowed Coindesk cryptocurrency exchange ad

This was written by the head of the exchange, Brian Armstrong, in his twitter. He also boasted: they say, “Facebook is blocking cryptocurrency ads, but we are in a white sheet. Coindesk was the first cryptobirds to receive the approval of social network moderators.

At the end of last month, Facebook revised its approach to cryptocurrency advertising. If earlier all such ads were blocked, now their publication is possible, but only with the approval of the social network. To get permission to advertise cryptocurrency, you need to provide a bunch of documents.

Telegram Passport: a service for storing user data from Pavel Durov

Telegram is getting steeper: now it has its own platform for uploading personal information. Passport data, bank statements and other documents can be stored in Telegram Passport. This is convenient for those who often use the services of partner services Telegram. No need to re-enter the data each time - they are automatically pulled from the Telegram Passport. Information is protected by end-to-end encryption, so it should not be made publicly available.

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