9 failures of google corporation

Google is a corporation that seems to be captivating not only the Internet, but the whole world, but there are several unpleasant punctures in its history.

1. Google banned its own resource

In March 2001, Google acquired a service comparing prices Beat That Quote for 37.7 million pounds. A day later, the site was banned by Google itself for violating the recommendations of the webmaster's guide.

Shortly after the site was acquired, its aggressive SEO policy was revealed: the purchase of links, the use of doorways and other questionable methods of attracting traffic. After that, Google punished Beat That Quote. The site is still indexed, but does not head the results of search results.

2. Suspicions of buying links

In February 2016, Google paid about 350 thousand dollars to the logo with a link to Chrome appeared on the site of the certification center Let's Encrypt in the "Sponsors" section. Google actively supports encryption, and the center issues free TLS certificates for it.

Most likely the goal of "Google" was sponsorship. However, the link was closed by the nofollow attribute only after some time, since Google itself established strict search requirements, and we know very well about its relationship to the purchased links.

3. Buying links with hidden anchors

In April 2011, Google was suspected of purchasing links on the site of the popular European blogging conference Re: publica, sponsoring it.

The links did not have the nofollow attribute, which is contrary to the rules of Google’s own webmaster.

In the source code, you can see that the link included hidden text-anchor.

Users accused Google of following double standards by which corporations can violate their own promotion rules on the Internet.

4. Using cloaking

In March 2005, the first Google accusation of cloaking occurred. Then, for the first time, Google had to take action against itself.

Some of the employees posted hidden content intended only for users of the internal search engine "Google". But the introduction of these changes found and indexed the main search engine and attributed to violations of the rules for webmasters. After the incident was noticed and discussed, the pages were removed from the search results.

This episode was repeated in 2010, but was already linked to the ban of the pages of the AdWords Help.

5. Google Japan and purchased links

In February 2009, the Japanese branch of Google admitted that it purchased links to promote the Google widget. After that, the Google search team lowered Google Japan PR from 9 to 5. The PageRank index was one of many factors affecting the position of a particular site in the search results.

To date, Google has turned off the display of PageRank.

6. Buying Apache.com links

This episode with the participation of "Google" occurred quite recently - in the fall of 2016.

On the website of Apache, one of the largest software providers, there is a page with thanks to sponsors. Sponsors are divided into platinum, gold, silver and bronze. Google is listed in the first category:

In order to be mentioned in the list of platinum sponsors, you must donate 100 thousand dollars annually.

If you look at the source code of the page, for example, bronze sponsors, then you can see the absence of the nofollow attribute - by the standards of Google itself, these links are purchased.

Thus, Google allowed to place a link to itself on the page of the site with links “purchased” by its standards.

7. Thumbtack Scandal

In 2014, the professional search site Thumbtack, supported by Google Capital, received a manual filter from Google for "unnatural links leading to the site." According to the head of the company, Jonathan Swanson, the ban was obtained for this post, which he himself called "erroneous." The point of this post is that users could get 30 extra points for posting a link to Thumbtack on their website.

"We never bought links and do not plan to do this. We have always strived to work within the rules of Google."

Thumbtack is not the first company to which Google has invested and which has been subjected to similar sanctions. Google’s investment in this project reaches $ 100 million.

Now all filters from the site Thumbtack removed.

8. Promotion of Google Chrome

In 2008, Google launched the first version of its browser, which was called Google Chrome. Many users found the campaign to promote it too aggressive and even contrary to the rules for webmasters.

The posts that ended with the phrase sponsored by Google, that is, “sponsored by Google.” The screenshot shows an example of such a post - it tells about the benefits of Google Chrome for small businesses (screenshot taken from the Search Engine Land website).

The link to the browser is direct, that is, it is not closed by the nofollow attribute, which means that it falls under the sanctions of Google itself, which are applied to the purchased links.

The previous paragraphs related to the actions of Google on the network, completes the list of a more tangible failure in the real world.

9. Google Glass Development

The concept of Google Glass glasses, similar to the futurists' fiction, was a great idea that turned out to be a complete failure. There are several reasons for this:

  • Health and safety

Even before the release of glasses, many people were skeptical about wearing a device on their head, which, in their opinion, emits harmful radiation. In addition, some users found the gadget harmful to the eyes.

As for security, thanks to the ability to instantly record video, Google Glass is prohibited in casinos and cinemas, and some believe that their wearing does violate human rights regarding privacy.

  • Unattractive view

Although the idea of ​​a smart device mounted on a pair of glasses sounded pretty cool, in fact, the design of Google Glass turned out to be quite awkward. Perhaps the reason is that the product, in fact, is under development.

  • Unclear purpose of creation

The purpose of creating any product is to find a problem that it can solve, or a desire that it can satisfy. It is important not only to create something first, but not to try to attach it to an existing market that does not need such products.

Google's glasses have several main goals: the ability to quickly take a photo or video and receive information from the Internet. Any modern smartphone that is more convenient and familiar to the consumer is capable of that.

  • Google Glass Researchers

The first version of the glasses was not sold in retail stores, but was provided by the so-called Glass Explorers, that is, the group of "researchers" in 2013. The novelty cost $ 1500, and 2014 appeared in wide sale at the same price. The researchers included mostly journalists and technology lovers who didn’t find any significant advantages with Google Glass.

But still

The goal of this article was not at all an attempt to downplay the achievements of Google, which is now almost synonymous with the word "Internet" - remember the neologism of "Google". I wanted to tell you that even such a monster in the industry is capable of making mistakes. But we still love Google. And you?

Watch the video: 9 WORST Company Failures! (April 2020).


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