Hot or not: 15 services to create heatmaps

Heat map allows you to track user activity on the site. Each click of any visitor slightly increases the "temperature" of the area. If the area is hot (red), then it is often clicked on. If cold (blue) - do not pay attention to it.

In this article you will find reviews of 15 services with which you can create heat maps. And in the end - a guide-explanation: what is the use of these cards, what conclusions can be drawn from them, and why is it really worth doing all this? Go!

Yandex Metrica

Web site: //

General impressions: the only Russian-language service in the list. Besides completely free. Contains many tools for analytics, including heat maps of clicks and scrolling. Convenient interface, lots of guides in Russian, online technical support. You can select 2 periods and compare user activity at different times.

Recently, Yandex has released an application that allows you to work with Metrics on mobile devices.

How to connect: paste the script to your site.

Cost of: completely free service.


See also: How to use the new "Yandex.Metrica": a detailed guide for beginners

Web site: //

General impressions: the service is radically different from the rest. It does not need to be connected to the site - therefore, it does not collect click statistics. Heat-map scans the page by reference and shows the map based on its algorithms.

Obviously, this is just a guess. Once there is no statistics, then the map is not real. For example, I crawled my Yandex Metrics site for 5 months. And its heat map is not even close to the one that issued the Heat-map.

It works slowly, the pages load for a long time. Outdated design suggests the unpopularity of the project.

How to connect: specify a link to your site.

Free rate: you can work with two pages of the site. There is no time limit.

Cost of: $ 29-79 per month.


See also: Technology Eye Tracking, or What will not give you web analytics services


Web site: //

General impressions: You can make maps of clicks and scrolling. The service has a very cool tool - Confetti. It allows you to segment visitors and view the results for selected segments. For example, you can see where people who came from the search click, and where subscribers from social networks click.

When registering, you must specify the data of your Visa or Mastercard. This ensures that you will not start a new account when the trial period comes to an end. Well, if you don’t have a card, you can’t even try the service.

How to connect: copy the script to the site code or install the plugin. You can specify the contacts of your web developer, and an email with instructions will be sent to his email.

Free rateA: first 30 days, all functions are available.

Cost of: $ 9-99 per month.

Customers: Yahoo !, Dell


Web site: //

General impressions: A plugin that installs on a site and adds many different functions: from analytics services (including heat maps) to creating subscription forms and social buttons. You can watch the statistics directly on your site, no need to open third-party resources.

When creating click cards, the service takes into account the behavior of the site owner. It can not be disabled.

How to connect: copy the script to the site code or install the plugin.

Free rate: all applications work, but with limited functionality. Heat maps can be created for free.

Cost of: $ 0-119 per month.

Customers: Airbnb, the Chive, 24JG.

See also: 500+ best tools for integrated website promotion


Web site: //

General impressions: the interface is beautiful, but not the most convenient. There are no statistics bulletins, you have to constantly open new tabs.

How to connect: copy the script to the site code.

Free rate: up to 100 recorded sessions and up to 1000 views per month, data is stored for 1 month.

Cost of: $ 39-299 per month.

Customers: Ebay, Wordpress, Cisco.


Web site: //

General impressions: all-in-one service. Summary of statistics for each page of the site, user-friendly interface, a visual demonstration of the work of some tools. You can analyze user behavior when filling out forms and read the conversion.

How to connect: copy the script to the site code.

Free rate: up to 100 recorded sessions per month, data is stored for 1 month.

Cost of: 24-299 € per month.

Customers: Microsoft, NBC, Philips.


Web site: //

General impressions: a beautiful and user-friendly interface, a lot of tools for analytics. You can customize feedback from site visitors - ask them what they would like to change on the site. Extensive database of service manuals (in English).

How to connect: copy the script to the site code.

Free rate: up to 2000 views per month, data is stored for 3 months. 15 days trial version with full functionality.

Cost of: 29-89 € per month.

Customers: Microsoft, Nintendo, Ikea.


Web site: //

General impressions: convenient modern interface, detailed tips on working with each tool. There are browser extensions that allow you to customize A / B testing and view heat maps without opening unnecessary tabs. You can set the date and time of the end of statistics collection in order to generate a click map only for the desired period.

How to connect: paste the script to your site.

Free rate: unlimited functionality for the first 30 days.

Cost of: $ 15-995 per month.

Customers: Dotvnp, Biztalk360, Freshdesk.


Web site: //

General impressions: not the most convenient, although beautiful, interface. Hard to find the right tools. There may be problems connecting the service to your site. Pages are loading slowly.

How to connect: paste the script to your site.

Free rate: takes into account only 30,000 clicks per month, statistics is stored for 1 month. There is no time limit.

Cost of: $ 10-50 per month.

Customers: E ON, KB, Skupina Cez.


Web site: //

General impressions: service for web analytics. Draws heat maps, shows statistics, helps to calculate the conversion. The design is beautiful, but the layout is not "rubber" - it is inconvenient to work on small screens.

Pretty quickly updates information about the behavior of visitors. But the pages themselves are loading slowly. With active work with the service it starts to annoy. For some reason, takes into account only 1 click from each user.

How to connect: insert the script on your website or install a plugin for WordPress.

Free rateA: 2 weeks without limits. Then: only 1 click card, only 1 domain, up to 1000 visitors per month.

Cost of: $ 7.2-599 per month.

Customers: Yamaha, ShutterShock, DJI, Unbounce

By the way, Jeff Deutsch is now working at Ptengine, the author of the "confession of a black SEO optimizer."


Web site: //

General impressions: non-standard service. It does not investigate user behavior and does not collect statistics. Instead, your site or downloaded image (for example, a layout) will be viewed by a robot. Then he will compile the estimated map of clicks and show which elements people will look at first.

An interesting tool for web designers. You can download a site layout, test it and make edits based on the results.

On the site you can read about the research on the basis of which the algorithm was developed.

How to connect: load image or specify link to page.

Free rate: no trial period. But there is a demo version that will scan only part of the image or page of the site.

Cost of: $ 25-1250 per month.

Customers: WSI. Razorfish, HeadScape.

Web site: //

General impressions: not very user-friendly interface on the site itself. But to work with heat maps you don’t need to go to it. Just press Alt + Shift + H when you are on your site - and the service toolbar opens. Need to specify a lot of information at registration.

How to connect: install the plugin for WordPress or copy the code to the site.

Free rate: only 1 site, no more than 5 pages and no more than a million views per month. There is no time limit.

Cost of: $ 100-200 per month.

Customers: Peugeot, Quiksilver, Netmums.


Web site: //

General impressions: inconvenient interface, service is slow. Long pages are loaded and long data is processed. Of the possibilities - only maps of clicks, attention and scrolling. For half an hour of using the site twice hung.

How to connect: copy the script code to the site.

Free rate: trial period of 30 days. All the features of the service are available, but there is a limit of 100,000 views per month.

Cost of: $ 19-149 per month.



Web site: //

General impressions: Installs a toolbar on your site. To open it, you need to add "/? Seevolution" to the page address. That is, statistics and heat maps can be viewed without accessing third-party resources.

Even on paid tariffs, statistics are kept for only 30 days - this is not much compared to competitors. But the number of pages studied is not limited even with free use.

How to connect: copy the script code to the site, install the plugin on Wordpress.

Free rate: trial period with unlimited possibilities for 14 days. Light Tariff - only 1 site, not more than 3000 visitors per month.

Cost of: $ 49-299 per month.

Customers: MGM Grand. Capsule, Mlife.


Web site: //

General impressions: Most of the site pages are in Polish. There is no test period, you have to pay for the use of click cards. Not about any restrictions on the number of domains, pages and visitors on the site is not written.

How to connect: copy the script code to the site

Free rate: unlimited in time, but there are no click cards at the free rate.

Cost of: 60zt ($ 15.6) per month.

Customers: Ogicom, JMS.

Why do we need heat maps

To observe the behavior of users: where they most often click, which part of the content they master. If you use this information correctly, you can make the site more convenient for visitors and achieve a higher conversion.

There are 3 types of heat maps:

  • Click Map - shows the areas and items that are clicked the most.
  • Mouse activity map - shows the items on which the cursor is hovering.
  • Scrolling Map - shows how far visitors scroll through the pages of the site.

The value of mouse activity cards is in doubt. In the descriptions of such services it is said that a person moves the cursor to where he is looking. And you supposedly can track the views of visitors. In fact, most people move the cursor only to click somewhere or read a hint. Here is a study from a Google employee on this topic.

But the click card will definitely come in handy. First, you can find out which elements of the site are popular and which are not. If the button is ignored - you need to change something. Move it to another place, change color and size, write a strong call to action.

Secondly, you will see if users believe that the link should be where it is not. For example, you have a blog. A list of posts is displayed in the feed - a header-link and a non-clickable thumbnail.

You look at the heat map, and you see that they click on the pictures much more often than on the text. People believe that there should be a link. And you do not have it. A small change - and usability will grow.

Or vice versa: you have an active element, but do not click on it. It may be worth adding tips for visitors: "Click here for a miracle to happen."

With the help of a scrolling card you can find out at what stage people lose interest in your page. This is useful on landings - you will find out how many screens users scroll through and try to fit all the most important things on them.

At the same time you can see how people are interested in the content on the site. If nobody read the article even to half - this is a disturbing bell. Either the content does not meet the expectations of users (I wanted to read about Batman, but I got to the page about Duck stories), or he was just boring.

So what to choose?

Start with Yandex.Metrics. There are not only heat maps, but also many other tools for site analysis. And the service is free, in Russian and with Russian technical support and guides.

Second in line - Crazyegg. There is nothing in it except heat maps, but they have been worked out perfectly. I especially liked the confetti tool, which allows you to monitor the behavior of individual segments of the audience. Nobody has such a chip anymore.

Feng-GUI can come in handy during development. We drew a model - immediately tested it. If everything is okay - you can typeset it. If there are obvious errors, you will see them and be able to quickly fix it.

The rest of the services either lose by convenience, or they are very similar to each other (and to the free Yandex Metric).

Watch the video: Create a Geographic Heat Map in Excel (April 2020).


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