Young sites do not receive search traffic due to lack of trust. Promoted projects may lose tens of percent of visitors due to the update of the search engine algorithm or a technical error. What do marketers do if search engines don't give them traffic? How to work when a resource can lose visitors at any time? The answer is simple: experts must constantly remember that at some point they may lose the support of search engines. They should have a trump card up their sleeve: methods of attracting traffic without Yandex and Google.
How to attract visitors without search engines? Read below.
- Method number 2: resources for managing and aggregating content
- Method number 3: industry forums
- Method number 4: social networks
- Method number 5: guest blogging
- Method number 6: question and answer services
- Method number 7: YouTube
- Method number 8: offline website advertising
- Method # 9: Email
- Don't be a spammer
Method number 1: comments on blogs
Find popular and reputable blogs that are thematically related to your business. Comment on the publication. Your comments should be substantive, interesting and useful to other users.
If possible, post a link to your blog or profile on social networks. However, do not consider the links as an end in themselves. If your comments will be interesting and useful, the audience will sooner or later become interested and find your project by the name and surname of the commentator.
Recommendation: Feel free to leave thematic links to publications in your own blog. You will not be called a spammer if you refer to quality content.
Method number 2: resources for managing and aggregating content
Add your website or blog to popular industry content aggregators. For example, online marketers can pay attention to the resources Growth Hackers, Inbound.org and others.
Become a content curator. Announce useful publications from reputable sources. Familiarize your audience with your own publications and participate in discussions.
Recommendation: Participate only in industry communities. You do not need general thematic aggregators, even if they are very popular.
Method number 3: industry forums
If you are engaged in search marketing, create an account on Searchengines.guru and other popular forums dedicated to the optimization and promotion of projects on the Internet. Discuss topical issues, share experiences, tell about your approaches to work. Do not try to leave links to your site by any means. In the forums you work on your credibility.
Recommendation: To find industry forums, enter the query "keyword + inurl: forum" into the Google search box.
Method number 4: social networks
All social networks are suitable for you: Facebook, Vkontakte, Twitter, Pinterest, LinkedIn, Google+ and other sites that are interesting to your potential audience. If you work with Facebook, Vkontakte or Google+, join the thematic communities and / or create your own. Supervise the content, participate in discussions, argue, provoke. You need to attract the attention of users and send to your site.
Recommendation: regularly publish on social networks useful content. Leave a link to your site in your profile and in the community description. Join the thematic community and do not feel sorry for compliments for quality content.
Method number 5: guest blogging
Do not believe the person-memo Matt Cutts, who claims that guest blogging has died. He is alive. Learn to write guest posts not for the sake of links, but for the sake of expanding the reach of your audience Reveal to the audience of recipient resources important secrets, even if the guest publication does not contain any links to your site. You will be found without links if you are able to interest readers.
Recommendation: Use guest blogging to gain industry reputations. Sooner or later it will bring you traffic.
Method number 6: question and answer services
This is Google's Questions and Answers, Mail.ru Answers and other similar resources. Answer questions related to your field of activity. Help users solve their problems without requiring anything in return. You must earn a reputation as an expert.
Recommendation: Do not spam services with your questions and do not abuse links to your own content. Link to your site only if it’s appropriate.
Method number 7: YouTube
This resource stands out among the other social platforms, as the potential of virality and user engagement video exceeds other types of content. Create and publish your own videos. Share helpful videos of other users with your audience. In the descriptions of videos and channels, leave links to your site and profiles in social networks.
Focus on instructional videos and guides. You do not need to publish them every day. If you can make one quality video per month, that's enough.
Recommendation: use YouTube ads. Your banners and videos will see interested users.
Method number 8: offline website advertising
Leave links to your site on branded products, printing materials, company cars, etc. Try to attract the attention of a mobile audience that can visit your site immediately.
Recommendation: publish QR codes with reference to the site on products and even on signs. In the era of mobile gadgets, this can be a good source of traffic.
Method # 9: Email
Insert a link to the site in the signature to the emails. Regularly send subscribers useful emails with links to your content. Offer subscribers to participate in promotions. Please note that the average conversion rate for emails is 3.34%.
Recommendation: Adapt emails to read on mobile gadget screens. With the help of split tests, determine the most effective variants of letters.
Don't be a spammer
You have noticed that each of the considered ways to receive traffic is actively used by spammers. To successfully apply the proposed methods, you have to go along the edge: to be active, publish a lot of content and avoid accusations of intrusiveness. If you can do this, then reduce the dependence on the vagaries of search engines.