You've probably heard about the need to optimize sites for mobile traffic. In the near future, users will go online using smartphones and tablets more often than using laptops and desktops.
You also know about adaptive design, which is one of the ways to optimize sites for mobile traffic. This method recommends using Google. However, some marketers consider adaptive layout a bad decision. They prefer to use mobile versions of sites or applications. In this article, you will find out whether adaptive layout really has serious flaws, as well as whether websites with responsive design can be visually appealing and functional.
Responsive Design: Pros and Cons
The definition of an adaptive design is contained in its name: it is a design that automatically adapts to the size of the screen. Thanks to this, your website is conveniently viewed using stationary PCs and mobile devices. You can also easily change the site code by adding and removing certain elements from it.
In addition, you do not need to create different content for users of desktops and smartphones. Content published on the website with an adaptive layout is available to both mobile and stationary users.
However, websites with responsive design have several disadvantages. Firstly, they take longer to load compared to mobile versions of sites. And load time is one of the most important factors in the ease of use of resources. Secondly, a mobile site is cheaper than a resource with an adaptive layout.
Choosing a way to optimize for mobile traffic, be guided by the goals of your business and the resources available. And as additional arguments in favor of adaptive layout, you will be served by the top sites with adaptive layout (mobile version) presented below.
Example number 1. Sales Force
It would be strange if a company selling, including mobile apps, did not have a good site for a mobile audience. Sales Force leaves no room for reproach. The company's website is fast and well displayed on the desktop, tablet and smartphone.
The creators of the site made sure that mobile users easily found company contacts. If you open the site on the tablet screen, the phone number can be seen at the top of the page. And on the smartphone at the bottom of the page, the phone number is highlighted using a contrast block.
Example No. 2. Nixon
On the tablet screen, the Nixon site looks attractive. The following points can be called successful:
- Easy menu. On the screen of the tablet, the navigation elements do not differ from the desktop ones. And when you enter the site using a smartphone, the menu is accessed using the navigation element.
- Good visual solutions. Watch photos attract attention and make you want to get acquainted with the product.
- There is a clear call to action on all pages. For example, the main user sees the call to subscribe to the newsletter.
- High speed site loading.
Sample number 3. Everlane
The creators of the site Everlane managed to make a visually attractive site that loads very quickly. Designers attract visitors to categories of products with the help of beautiful photos.
Clear navigation, ease of ordering and easy access to contact information are also among the benefits of this site.
Example number 4. Adobe
Adobe's site is easy to navigate. On the screen of the tablet, it looks attractive. Smartphone users see a simple resource in front of them where they can quickly find the necessary data.
The disadvantages of the site include low download speed. In addition, after landing on the main user sees a pop-up window with a commercial offer. This is not a very good solution.
Example No. 5. Huffington Post
The publication Huffington Post is well aware that people tend to get the latest information as soon as they have a free minute, and they have a smartphone or tablet in their hands. Therefore, the site of publication is convenient for mobile users.
On the tablet screen, the site menu does not differ from the full version. On the smartphone screen, navigation is performed using the navigation unit. The site loads quickly. And users who want to improve their mobile experience can download the Huffington Post application for Android OS. The corresponding offer appears after landing on the site at the top of the page.
Case No. 6. Chili's
Chili's site on the smartphone screen makes a favorable impression. The user sees a convenient menu from which he is not distracted by unnecessary design elements. On the tablet screen the site also looks attractive. At the same time there is one unfortunate detail: at the vertical orientation of the screen, the bottom of the page looks empty. However, this disadvantage is compensated by a convenient menu.
Example No. 7. Hubspot
Having opened the Hubspot site on the tablet screen, you get an offer to try the vendor's software in action. You can also get acquainted with the video review platform.
The menu buttons almost merge with the page background. This is done not to distract the visitor from the commercial offer. However, if you need additional information, you will easily find navigation tools.
Example No. 8. Burton
Despite the huge amount of visual content, the Burton website loads quickly on a tablet and smartphone. The user can get acquainted with the news right on the main page.
If you enter the site using the “tablet”, the menu items are the same as the basic version. At the bottom of the main page there is a form to subscribe to email-list.
Example No. 9. IFC
On the screen of a smartphone, the IFC site seems convenient and simple. The navigation block allows you to get to the desired section of the resource. Thanks to the photo, the user's attention is drawn to the necessary sections.
Having opened the site on the tablet screen, the user sees a lot of visual content. Convenient menu allows you to select the desired section. The site opens quickly both on the tablet and on the smartphone.
Case No. 10. Dadaab Stories
Dadaab Stories is the largest refugee camp in the world. And the camp site provides an opportunity to see the conditions in which people live there. Thanks to the adaptive design, this can be done on the screen of mobile devices.
Sites with adaptive layout can be visually appealing and functional, as can be seen in the examples above. And which mobile websites or resources with responsive design do you like?