Hi, my name is Mitya Dementy. My experience in the stock market is 11 years. I invested in stocks directly, invested in the same stocks, bonds, and valuable metals through mutual funds. Actively traded indices on the derivatives market, indulged with currency pairs on the "Forex". I closed all positions in 2017, but out of habit I follow the markets.
Meet Tanya and Ilya. Tanya is an internet marketer, Ilya is a designer; both are great specialists in their fields, both with experience and a head on their shoulders. Tanya and Ilya have a common problem: they often doubt themselves and workers are in trouble. This is today's article. Case number 1. Tanya and hypotheses Tanya is a marketer with ambitions.
Children are interesting to marketers: firstly, they influence the decision of parents to purchase goods. Secondly, advertising shapes their consumer habits, and therefore makes them loyal to a certain brand in adult life. Thirdly, children have pocket money, which they gladly spend. However, advertising campaigns often fail due to a lack of understanding of the target audience.
NPS is a Net Promoter Score, an index of consumer loyalty. It helps to know the opinion of customers about your product / business and, accordingly, to optimize work: to adjust development strategies, understand weak and strong points, partially check the accuracy of items from the SWOT analysis. The whole important theory is described in the article "NPS: Consumer Loyalty Index that every company needs to keep track of," and now we will look at what can and should be done with it.
It is believed that starting a business with a friend is a bad idea. For a year, in a common vessel, my partner and I pretty much messed up at work and had enough reasons to slap breamies to each other, but we did not do that. I tell you how not to stay without a friend, and without a business. # 1 Create a general idea Partnership with friends is beneficial because the general idea is a more effective motivator than money.
Some people, after reading the motivating article, crush the mountains, the second go back to the sofa. All because people have different dominant motivation. I'll tell you how to determine your type and learn how to understand buyers. The article is useful for a wide circle of readers, but especially for entrepreneurs. In which part of the brain hides motivation Motivation is more based on the expectation of reward.
Fake or side projects are works for non-existent brands or for real ones, but not ordered by them. The works that you come up with for yourself and make them for your pleasure. They help to maintain interest in the profession, to find customers, to pump skills, get a job and not only.
A hundred years ago, chose products. Today choose manufacturers. The best manufacturers, experts in the business. One of the ways to secure the status of an expert is to conduct a master class on behalf of the owner, director or any other business representative. Advantages of MC: close contact with the target audience and increasing brand loyalty; opportunity to stand out among competitors; access to an audience that is not reachable via the Internet; content for other communication channels (photo, video, info guide, case); the opportunity to get free brand references on print posters and in the events section of city portals; public speaking skills training.
Have you heard such a word - eureka? Yes, yes, it was him who was running naked along Archimedes Street, who was instructed to measure the volume of the golden crown of King Syracuse - and yet she was irregular. And how many people screamed him when he woke? Yes, do not count! Of course, everyone remembers Mendeleev. Some still know about the German physicist Kekule, who discovered benzene, seeing in a dream a snake of six carbon atoms.
Every second today is a manager or a lawyer by education. Why are so few people successful in their work, and why are there almost no lawyers and economists among them? The world of business is a complex and constantly changing space of new ideas, new practices and methods for achieving success. As soon as some business concept enters the textbooks, it immediately loses its relevance, because new practices force it out of this world.
Procrastination is the postponement of important and urgent matters, replacing them with something insignificant, but pleasant or very significant, but not urgent. That it is considered the worst enemy of performance. Just imagine: you need to send a letter to your business partner, but you sit in social networks and watch photos of your former neighbor.
It is impossible to create and sell services and products without knowledge of the functioning of the brain and psychology. To better understand the topic, I made a selection of books that will cause you irreparable benefits. Books are suitable for beginners and professional marketers, entrepreneurs, coaches, psychologists, product managers and teachers.
Have you come from vacation and forgot your password to enter Windows? Or, worse, a pin from a bank card? Did you miss an important meeting because you forgot to put a reminder on your smartphone? Sometimes it seems to me that all the petty problems that sneak up to small business owners and nullify their most thoughtful plans appear solely because of our inability to remember things.
When a person enters the stage or appears on the screen, the audience evaluates him within a few seconds. The first impression is formed using non-verbal signals. In other words, in a few seconds, listeners decide whether you can be trusted and whether you should listen at all. They do this before analyzing the meaning and relevance of what you are saying.
The conflict between sales and marketing is no less classic than between sales and production. Once upon a time, in another country, “planners” and “marketers” liked to fight, who can be called second cousins of today's marketers and sales people. What is the basis of the conflict? Yes, everything is the same: the divergence of ideas about the real (or possible) needs of the client, production capabilities and market capacity.
Company management is not an easy task. After all, not everyone has the innate talent of a leader or leader. Many of us have to acquire the necessary skills on the go. Of course, we can read useful blogs and books or learn from the experience of mentors and other leaders. However, often we have to learn from our mistakes.
The era we entered has a crisis nature. World central banks are pouring new money into the market, trying to reanimate their economies. The volume of new money is colossal: in the fight against the financial crisis, the central banks of Japan, the UK, the European Union and especially the US do not stop the printing press.
If you are a full-time employee of a company (and not a freelancer), then sooner or later you will have to play the role of leader. Many people are horrified by this prospect. A typical reaction to a promotion. Imagine an average office worker named Peter. The man sat quietly, having buried himself in the monitor, did not touch anyone, quietly fulfilled his daily duties, and one “fine” day the boss said to him: “Peter, I thought here and decided to make you responsible for the new project.
Why did you start your business? Well, or why are you going to do it? Think about it. You must clearly understand why you are doing your job - otherwise, you will not move far in it. Many aspiring entrepreneurs respond that they "just want to earn extra money on the side."
How positive are you? Can you say that you are shining with the radiant energy of goodness and happiness, that you are doing “better than anyone”? Or do you read this passage with frowning eyebrows, waiting for some dirty trick? Do not worry, this article is full of love and friendship, there are even pictures. And if you frown, you can understand.