Over the past 20 years, families have changed a lot. Despite this, brands continue to use an outdated image as a blueprint: a mother happy from washing floors, a working father and a couple of sterile washed children are necessarily a boy and a girl. At the same time, an increasing part of the audience remains behind the scenes - its needs are simply not taken into account.
Hi, my name is Mitya Dementy, I have a generalized anxiety disorder. Today I will talk about this problem and my experience in solving it. How I began to worry and stopped living It all began in the spring of 2013. After a stressful situation, I became very worried. Survived mainly about health: his and loved ones.
This is not a case, not a review, not an informational article - it is a symbiosis of everything, based on what everyone had to meet with - a hoax on the Internet. As we just do not cheat: in full face, and in profile, that is, in real life and in virtual. The following examples (except for one) are described succinctly, and they have many variations, it is simply impossible to warn against everything and tell about each, because new schemes appear every day.
I am a freelancer, an individual entrepreneur, I work in a remote format, usually with several projects at once. The ability to negotiate for me is just as important as the ability to do my job well. The article will tell you how to negotiate without personal meetings and find a common language with customers. This article will be interesting: freelancers who want to learn from the experience of negotiations, customers who are curious to understand what is happening "on the other side."
Hello! My name is Victor, I am the editor of online projects. In November 2016, my article “How to behave so that the media editorial staff did not consider you an idiot” came out on Texterra. Today I want to share ideas about self-organization, according to which I live. I hope this article will catch your eye during some kind of internal crisis, when you are looking for answers to your questions.
Hardly anyone has heard of the concept of "professional burnout." According to HeadHunter, the marketing profession is in third place in the top of the most stressful jobs. I hear a voice: "Yes, to the mine of you all, lazy office, whine me here!". Mine is good, the work of the miners is hard, necessary and honorable. Only Gazprom, owning the world mines, will also have to be sold to someone.
Warning: the article uses a collective image of the marketer, which refers to both the marketers themselves, and bloggers, copywriters, editors, PR managers, and indeed all those who are directly or indirectly related to the industry. The term "marketer" is used for convenience. Hello.
Do you think the heroes of the famous series Lobanov and Romanenko are the worst doctors in the world? There are two more dangerous for specialist patients. Their name is Dr. "Yandex" and Dr. Google. Their mistakes cost people literally and figuratively. In this article, you will learn what cyber chondria is, and why answers to questions about health cannot be found on the Internet.
The topic of feminist advertising Reebok not discussed only lazy. This situation showed how thin the line between "wow, cool" and "fu, what an abomination." Nevertheless, it was this controversial creative that opened up to the Russian consumer, femvertizing - marketing, raising the topic of a strong and independent woman.
Because "Content is King" - in the case when the value of the content is clearly higher than the unobvious comfort of the site’s content, marketers can go for a smoke. I will give an example. Have you ever heard of the Haas effect? Hardly. Although, if you like to listen to music with headphones, he accompanies you every day.
God Almighty, how do you tolerate it? They are already reluctant to stick with one finger "adidas sneakers discount promotion where to buy." Babies, speaking their first word in life, stunned moms with the spell "Okay, Google!". In 2020, half of all online searches will be voice, and with their sites, everyone yesterday had to do something.
What's wrong with Pelevin and his publishers? The second decade of the 21st century ends, and it has neither a website, nor accounts with a tick in social networks. The most recent interview is dated 2010th year ("Snob"). And the last, at which the writer was present in the flesh, took place, apparently, in 1999 (the magazine "OM").
All zero and most of the tenths in the Internet marketing hosted "techies". Search engine optimization sites and contextual advertising - the two most important marketing tools of the time - demanded serious analytical data, and in general, what is called, "mathematical mindset". But the pendulum swung in the other direction.
As usual, I finished homework and opened Instagram. In the evenings, I always look into the profile of TexTerra to get a portion of suitable posts for thought and inspiration. But that day my attention was attracted by a promotional video featuring a child. The girl urged to subscribe to your YouTube channel. It is noticeable that the girl is obviously not good at putting words into sentences, and speaking bad words in general.
I will reveal to you a terrible secret, which is an open secret, but for some reason it is hardly noticed and is not discussed at all by content marketers and media people: millions of Internet users in Russia do not understand what content they read every day and where it comes from. According to a study by the NAFI Analytical Center, presented in March 2019, the general level of digital literacy among Russians is 60 points on the standard scale.
I tried to understand whether the podcasts in VKontakte are as effective as the releases on other platforms. I also noted their features and figured out how to add and promote a podcast on VK. How it all works in VK In general, everything is standard, as on the sites PodFM.ru, Podster, etc. Only search by title or description of the episode is not yet available: to listen to something interesting, you need to go to the news feed or go to the community.