Как быть, когда клиент жалуется, что какие-то люди ходят на сайт, но никто ничего не заказывает и даже не подписывается на рассылку, постоянной аудитории нет, да и посещаемость низкая? В таких случаях медики говорят, что необходимо поставить диагноз и назначить лечение. Это можно сделать, выполнив контент-аудит ресурса.
Yandex continues to train artificial intelligence. Yesterday, the company presented another search algorithm "Andromeda", which replaced "Korolev" (it seems that in Yandex it was seriously carried away with the space theme). Like its predecessor, the updated search engine processes the semantic vectors of web pages, comparing them with the query vector and taking into account previous search queries.
On November 12, 2018, Yandex launched the Radar service - a rating of 10,000 Internet projects popular in Russia. It includes 13 types of projects: Aggregators Video Online shops Content projects News Online games Porn, erotic Portal Representation of businesses and organizations Services Communities Social networks Betting They were selected from 27 topics: Auto and Moto Business Household Pets style Culture and art Medicine Science Real Estate Unknown News and media Education Industry and agriculture Travel Job and career Entertainment and leisure Religion Family and children Sports and active lifestyle Life Span Reference Resources Construction and repair Technology Trade Transport, transport services Finances Adult (18+) How does "Yandex.
Our blog has several articles on Google Analytics. And the Yandex.Metrika web analytics system with similar capabilities has so far been undeservedly deprived of attention. The time has come to correct the misunderstanding: meet the guide that will help you install, configure and use Yandex.
Most marketers use Google Analytics. However, few experts use all the features of this tool. Moreover, many optimizers log into your account for a tick. They do not understand what data they need and why. In this article you will find tips that will enhance your capabilities when using Google Analytics.
Conversion is the ratio of two indicators to each other; for example, the number of those who went to the directory, among those who were on the main page of the site. If 1 person out of 100 visitors to the page has entered the directory, the conversion will be 1%, if 10 are passed, the conversion will be 10%, and so on.
Where to have the most important content for the user? What should the banner look like to attract the attention of visitors? Neither Google Analytics nor Yandex.Metrica will be able to give an exact answer to these questions. Both services allow you to track users' behavior on the page (mouse cursor movements and many other indicators), but this is not enough to determine what they were hooked on this page, what they kept their eyes on, and what made them leave.
Want the site to bring you more customers and deals? This problem can be solved by analyzing the behavioral metrics using Google Analytics. From this article, you will learn where GA behavioral reports are located, how to interpret them, and what actions you can take to improve resource efficiency.
Frankly, I doubted for a very long time whether to write this article, because it is very different from what we are all used to reading on the topic of Internet marketing and, most likely, will cause a lot of skepticism. This is not a guide, no case, no discussion of the latest SEO trends. This is a small study (supported by statistics) on how the phase of the moon affects the number of leads from our site (and does it even affect you at all?
Web analytics is the foundation of a successful online business. We constantly talk about it in our articles and even recently created an infographic on this topic. In today's article we will tell and clearly show you how to track statistics on the leads. After reading it, you will be able to independently install all the necessary codes and identifiers (without contacting the SEO agency) and start tracking the most effective channels to attract customers.
One of the important points that Internet marketers track is the question: "How many applications does organic search, contextual advertising, social networks, other channels of attracting traffic to the site bring?". For this purpose, the attendance counters set up goals. With properly configured goals, you can get, for example, a visual report in Google Analytics: This is the "Target Map".
Google Analytics is a handy web analytics tool that allows you to monitor dozens of metrics and generate informative reports. However, not all marketers know how to use it correctly. For some novice experts, Analytics turns into a statistical data logging service overloaded with redundant functionality.
Internet marketers face difficulties when it is necessary to calculate and justify the return on investment (ROI) in link building. Businessmen want to know what result this or that external link brought them. Well, if the link increases the target traffic with a high conversion rate. It is more difficult to explain to the customer that external links are also needed to increase the search authority of his site.
Standard Google Analytics reports do not always allow you to quickly analyze the current metrics of site performance. In this article, you will learn how to make the analytics system more accurate using custom reports, segments and summaries. 1. Custom segments This Google Analytics feature allows you to isolate and analyze specific traffic segments.
Do you consider yourself a normal person? Then you want to work less and get more, right? Start with web analytics: learn how to quickly get the right data that you can use to improve your site’s performance. In this article you will find 13 tips to help you get the most out of Google Analytics.
Content marketing is one of the most effective project promotion strategies. However, promotion with the help of content is a long-term approach, the results of which do not appear immediately, as we wrote in the article about rapid promotion. At the same time, business owners and top managers of large corporations want to constantly monitor the effectiveness of marketing investments.
Failure rate refers to key behavioral metrics. A large number of failures is a negative signal for search engines. Yandex and Google believe that there is no point in giving traffic to resources that users leave immediately after landing. In this article, you will learn how to reduce the bounce rate.
Only the lazy one did not criticize the social network Google+ in the first months after it began its work. Despite the large number of registered users, this platform looked empty and lifeless. Users spent a few seconds here, talking for hours on Facebook and other popular networks.
Evaluating the effectiveness of content is a basic part of the marketing strategy. Measuring and analyzing key metrics help marketers choose the most effective content formats, topics, publication time. However, standard evaluation criteria do not always provide comprehensive answers to specialists' questions.
If you read our previous article, Content Analysis. Part 1. Collecting metrics using the Seo Tools plugin, then you already have a ready-made table with links to your content and all the necessary metrics. And this means that you just need to process them, visualize and draw the appropriate conclusions. This will do today.